BE ETHICAL

• Let’s speak the truth even at the most critical moment. Reputation is key.
• Let’s aim and ensure that the results are of the highest quality.
• Let’s decide by empathizing with our customer and take a step.

MAKE A DIFFERENCE

• Let’s question the future of our world and keep our knowledge up to date.
• Let’s make an impact by acting together with our colleagues, customers and the public.
• Let’s respond continuously and quickly to the changes in the fields in which we operate.

CARE ABOUT

• Let’s try to understand each individual individually and what is important to them.
• Let’s realize the value added by each individual.
• Let’s support those around us to develop and use their capacities.

WORK TOGETHER

• Let’s move our knowledge and ideas beyond borders in dialogue.
• Let’s bring together alternative perspectives, minds and cultures.
• Let’s use feedback to improve ourselves first and then others.

IMAGINE

• Let’s always dream and experience further by questioning the existing.
• Let’s be innovative, experience and learn from our mistakes.
• Let’s be open to new possibilities from every perspective.